About this whitepaper


This whitepaper is set up for anyone in a business who is considering getting an app. There’s a lot of info about apps and app development on the web, but it’s hard to find a simple story like this one. This paper is about the necessary steps you need to go through to get your app developed. And about the reasons why you should, or should not get this app. We hope you enjoy reading it, and that it will help you to make the right decisions.

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The revolution brought by the iPhone in 2007 unleashed a new wave of innovation in the software development industry. It has also created a whole new market: the app market, with at first Apple’s App Store for iOS and later on Google’s Play for Android. Of course we had apps before we had the iPhone. But with the success of apps such as Instagram, Twitter, Facebook, Evernote, all kinds of magazine apps and numerous game apps, applications for smart phones reached the mass market. Now we have apps for almost anything we can imagine. Probably you came up with an idea as well. Read further in the whitepaper!
Even if you only have a raw idea, it’s time for a Proof Of Concept (POC). Sketch an idea, draw something on a napkin, imagine using it. Show it to people who might be using it. You will will be shocked by how many valuable ideas you get from these end users. At this stage focus on the core feature; forget about details like sharing on Facebook or minor design stuff. For every feature you’re adding try to come up with a good business reason. For example, when we were developing an app for a huge monthly magazine, we came up with this feature: letting existing paper subscribers download the magazines for free. Read further in the whitepaper!
Basically there are two relevant platforms to develop apps for: iOS (Apple) and Android (Samsung, HTC and many others). Devices running on Windows Phone or Windows RT might get interesting, but not yet. Looking at the consumer market there’s a clear tendency towards Android and iOS (iPhone/iPad), however the differences per country are big. Where 50% of used smartphones in The Netherlands are iPhones, in Germany Android rules the waves with almost 75% market share. Read further in the whitepaper!

Here you have to consider two things. If the app is intended to be downloaded by an unknown amount of users, then it is wise to publish it in the Apple App Store. In case the use of your application is limited to your employees and/or partners, it’s better to publish it with an enterprise account. Read further in the whitepaper!


App Development whitepaper | AppFellas